๐ In 1957, a stray dog from Moscow named ๐๐๐ข๐ค๐ย became the first living being to orbit Earth.
She never made it back.
But ๐ก๐๐ซ ๐ฃ๐จ๐ฎ๐ซ๐ง๐๐ฒ ๐๐ก๐๐ง๐ ๐๐ ๐ญ๐ก๐ ๐ฐ๐จ๐ซ๐ฅ๐.
โ๐๐ ๐๐ฅ๐จ๐ซ๐ข๐๐ฒ ๐๐ง๐ง๐จ๐ฏ๐๐ญ๐ข๐จ๐งโ๐๐ฎ๐ญ ๐
๐จ๐ซ๐ ๐๐ญ ๐ญ๐ก๐ ๐๐๐๐ซ๐ข๐๐ข๐๐
Everyone wants to be first.
๐น๐
๐ข๐ซ๐ฌ๐ญ ๐ญ๐จ ๐ฆ๐๐ซ๐ค๐๐ญ.
๐น๐
๐ข๐ซ๐ฌ๐ญ ๐ญ๐จ ๐ข๐ง๐ง๐จ๐ฏ๐๐ญ๐.
๐น๐
๐ข๐ซ๐ฌ๐ญ ๐ญ๐จ ๐๐ข๐ฌ๐ซ๐ฎ๐ฉ๐ญ.
But what we donโt talk about is the cost of going first.
The risk. The pressure. The isolation.
Laikaโs story is a reminder that ๐๐๐ก๐ข๐ง๐ ๐๐ฏ๐๐ซ๐ฒ ๐ฅ๐๐๐ฉ ๐๐จ๐ซ๐ฐ๐๐ซ๐โฆ
โฆthereโs often ๐ฌ๐จ๐ฆ๐๐จ๐ง๐ (๐จ๐ซ ๐ฌ๐จ๐ฆ๐๐ญ๐ก๐ข๐ง๐ ) ๐ฉ๐๐ฒ๐ข๐ง๐ ๐ญ๐ก๐ ๐ฉ๐ซ๐ข๐๐.
๐ฅ ๐๐๐ข๐ง๐ ๐
๐ข๐ซ๐ฌ๐ญ ๐๐ฌ๐งโ๐ญ ๐๐ฅ๐ฐ๐๐ฒ๐ฌ ๐๐๐ข๐ง๐ ๐๐๐ฌ๐ญ
Laika didnโt volunteer. She had no say.
And sometimes, our teams donโt either.
๐๐ญ๐๐ซ๐ญ๐ฎ๐ฉ๐ฌ ๐๐ฎ๐ซ๐ง ๐จ๐ฎ๐ญ. ๐๐ฆ๐ฉ๐ฅ๐จ๐ฒ๐๐๐ฌ ๐ฅ๐๐๐ฏ๐. ๐
๐จ๐ฎ๐ง๐๐๐ซ๐ฌ ๐๐จ๐ฅ๐ฅ๐๐ฉ๐ฌ๐.
Why? Because the drive to be first can blind us to the cost of being first.
โ
๐๐ง๐ง๐จ๐ฏ๐๐ญ๐ ๐๐ฆ๐๐ซ๐ญ๐๐ซ, ๐๐จ๐ญ ๐๐ฎ๐ฌ๐ญ ๐
๐๐ฌ๐ญ๐๐ซ – Hereโs what we can learn from Laika:
1๏ธโฃ ๐๐จ๐งโ๐ญ ๐ซ๐ฎ๐ฌ๐ก ๐ฎ๐ง๐ฉ๐ซ๐๐ฉ๐๐ซ๐๐ โ Test, learn, iterate.
2๏ธโฃ ๐๐ซ๐จ๐ญ๐๐๐ญ ๐ฒ๐จ๐ฎ๐ซ ๐ฉ๐๐จ๐ฉ๐ฅ๐ โ Ambition is great, but sustainability matters more.
3๏ธโฃ ๐๐๐ฅ๐๐๐ซ๐๐ญ๐ ๐ฉ๐ซ๐จ๐ ๐ซ๐๐ฌ๐ฌ, ๐ง๐จ๐ญ ๐ฃ๐ฎ๐ฌ๐ญ ๐ฌ๐ฉ๐๐๐ โ Going far > going fast.
๐ฌ ๐๐ก๐๐ญโ๐ฌ ๐ฒ๐จ๐ฎ๐ซ ๐๐๐ข๐ค๐ ๐ฌ๐ญ๐จ๐ซ๐ฒ?
Have you ever pushed too hard to be first?
Letโs talk about the real cost of innovationโand how we can do better.

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