𝐌𝐨𝐬𝐭 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐚𝐫𝐞 𝐬𝐚𝐢𝐥𝐢𝐧𝐠 𝐢𝐧 𝐭𝐡𝐞 𝐰𝐫𝐨𝐧𝐠 𝐝𝐢𝐫𝐞𝐜𝐭𝐢𝐨𝐧—𝐚𝐧𝐝 𝐭𝐡𝐞𝐲 𝐝𝐨𝐧’𝐭 𝐞𝐯𝐞𝐧 𝐫𝐞𝐚𝐥𝐢𝐳𝐞 𝐢𝐭

They chase 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐠𝐫𝐨𝐰𝐭𝐡 𝐚𝐭 𝐚𝐥𝐥 𝐜𝐨𝐬𝐭𝐬, make reactive financial decisions, and 𝐟𝐨𝐜𝐮𝐬 𝐨𝐧 𝐬𝐡𝐨𝐫𝐭-𝐭𝐞𝐫𝐦 𝐰𝐢𝐧𝐬 instead of sustainable progress.

But in sailing (and in business), speed alone doesn’t matter—what matters is a concept called 𝐕𝐞𝐥𝐨𝐜𝐢𝐭𝐲 𝐌𝐚𝐝𝐞 𝐆𝐨𝐨𝐝 (𝐕𝐌𝐆).

👉 VMG isn’t just how fast you go. It’s how efficiently you move 𝐭𝐨𝐰𝐚𝐫𝐝 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐠𝐨𝐚𝐥—accounting for wind, resistance, and course corrections.
And yet, most businesses ignore this.

🔴 𝐓𝐡𝐞 𝐁𝐢𝐠𝐠𝐞𝐬𝐭 𝐅𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐌𝐢𝐬𝐭𝐚𝐤𝐞 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐌𝐚𝐤𝐞
Many founders and CEOs 𝐜𝐨𝐧𝐟𝐮𝐬𝐞 𝐦𝐨𝐭𝐢𝐨𝐧 𝐰𝐢𝐭𝐡 𝐩𝐫𝐨𝐠𝐫𝐞𝐬𝐬:
❌ Scaling without financial clarity
❌ Spending on growth that isn’t profitable
❌ Making decisions based on cash in the bank, not strategy
It’s like 𝐬𝐚𝐢𝐥𝐢𝐧𝐠 𝐟𝐮𝐥𝐥 𝐬𝐩𝐞𝐞𝐝 𝐢𝐧 𝐭𝐡𝐞 𝐰𝐫𝐨𝐧𝐠 𝐝𝐢𝐫𝐞𝐜𝐭𝐢𝐨𝐧—burning resources and wondering why you’re not getting closer to your destination.

⚠️ 𝐖𝐡𝐲 𝐓𝐡𝐢𝐬 𝐢𝐬 𝐂𝐨𝐬𝐭𝐢𝐧𝐠 𝐘𝐨𝐮 𝐌𝐨𝐫𝐞 𝐓𝐡𝐚𝐧 𝐘𝐨𝐮 𝐓𝐡𝐢𝐧𝐤
You may not even realize the impact:
📉 Profitability gets squeezed as costs rise faster than revenue.
⚠️ Cash flow becomes unpredictable, creating constant stress.
⏳ Business growth slows down, forcing tough trade-offs.
It’s a slow drift off course—until one day, you’re completely 𝐥𝐨𝐬𝐭 𝐚𝐭 𝐬𝐞𝐚.

✅ 𝐇𝐨𝐰 𝐭𝐨 𝐀𝐩𝐩𝐥𝐲 𝐕𝐌𝐆 𝐭𝐨 𝐘𝐨𝐮𝐫 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 & 𝐅𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲
Instead of chasing raw speed, focus on strategic momentum in the right direction:
1️⃣ 𝐂𝐥𝐚𝐫𝐢𝐟𝐲 𝐘𝐨𝐮𝐫 𝐓𝐫𝐮𝐞 𝐃𝐞𝐬𝐭𝐢𝐧𝐚𝐭𝐢𝐨𝐧 – Define what profitable growth looks like (not just top-line revenue).
2️⃣ 𝐌𝐚𝐩 𝐎𝐮𝐭 𝐘𝐨𝐮𝐫 𝐅𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐖𝐢𝐧𝐝 𝐂𝐨𝐧𝐝𝐢𝐭𝐢𝐨𝐧𝐬 – Identify constraints like cash flow, margins, and capital efficiency.
3️⃣ 𝐂𝐨𝐮𝐫𝐬𝐞-𝐂𝐨𝐫𝐫𝐞𝐜𝐭 𝐰𝐢𝐭𝐡 𝐀𝐠𝐢𝐥𝐞 𝐅𝐨𝐫𝐞𝐜𝐚𝐬𝐭𝐢𝐧𝐠 – Regularly adjust strategy based on financial data, not just gut instinct.
4️⃣ 𝐔𝐬𝐞 𝐑𝐞𝐬𝐨𝐮𝐫𝐜𝐞𝐬 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐭𝐥𝐲 – Invest in areas that improve sustainable growth, not just short-term gains.
5️⃣ 𝐏𝐚𝐫𝐭𝐧𝐞𝐫 𝐰𝐢𝐭𝐡 𝐚 𝐂𝐅𝐎 𝐖𝐡𝐨 𝐓𝐡𝐢𝐧𝐤𝐬 𝐋𝐢𝐤𝐞 𝐚 𝐍𝐚𝐯𝐢𝐠𝐚𝐭𝐨𝐫 – Someone who helps you adjust the sails, not just track the speedometer.

⚡️ 𝐘𝐨𝐮𝐫 𝐍𝐞𝐱𝐭 𝐌𝐨𝐯𝐞
If you feel like you’re working hard but not getting closer to your goals, let’s fix that.
Drop a ⛵️ in the comments if this resonates—or let’s chat about how to get your business sailing in the right direction.