About us

At Great Minds Consulting, we provide fractional CFO and FP&A services to small and mid-sized businesses that need clarity, speed, and strategic financial supportwithout the overhead of a full-time finance team.
We specialize in industries where margins matter and complexity is real: agriculture, auto collision repair, CPG, tech-enabled services, and veterinary care.

Whether you’re navigating cash flow, planning growth, or preparing for investment, we design financial systems that drive better decisions. From 13-week cash flow models to performance dashboards, our work blends precision with practicality.

Our approach is independent, transparent, and hands-on. No templates. No commissions. Just finance leadership that puts your business first.
Great Minds. Practical Finance. Real Impact.

What we offer

Fractional CFO

Strategic financial leadership on your terms. We guide planning, decision-making, and investor readiness—without requiring a full-time hire.

• Board and lender presentations
• Business model refinement
• Capital strategy and fundraising support
• Scenario planning and sensitivity analysis

Financial Planning & Analysis (FP&A)

Go beyond budgeting. We build agile models that adapt to your business, helping you plan, forecast, and manage with confidence.

• Rolling forecasts and annual budgets
• Contribution margin and unit economics
• KPI tracking and trend analysis
• Departmental or location-level reporting

Cash Flow & Working Capital Management

Visibility today creates options tomorrow. We help you manage liquidity, reduce surprises, and make timely decisions.

• 13-week cash flow models
• AP/AR analysis and optimization
• Working capital strategy
• Inventory and cost-of-goods modeling

Financial Systems & Reporting

We connect data to decisions. From Excel to Power BI, we build customized tools that simplify complexity and automate reporting.

• Dashboard development
• QuickBooks and ERP integrations
• Monthly reporting packages
• Department or client P&L tools

Maximize Your Business Potential with Financial Consulting

Get Your Free Consultation

Our Team

Fractional CFO and FP&A Advisor

Martin Michael

Martin Michael is a global finance executive with nearly two decades of experience spanning Europe and North America. He has led financial strategy, FP&A, and performance optimization initiatives at companies ranging from early-stage startups to mid-market growth firms. Most recently, Martin served as Director of FP&A at Kate Farms and Alto Ingredients, where he drove enterprise-wide forecasting, pricing strategies, and board-level reporting—directly influencing profitability and growth.
Martin brings deep expertise in financial modeling, budgeting, and business intelligence, with a strong command of tools like Power BI, Adaptive Insights, and QuickBooks. Known for translating complex data into actionable insights, he has helped leadership teams make faster, smarter decisions. His international background—having held roles in Frankfurt, New York, and California—adds a unique strategic lens to every engagement.
At Great Minds Consulting, Martin partners with founders and small business owners to bring enterprise-grade financial rigor to growing companies—delivering clarity, control, and confidence in every financial decision.

Fractional CFO | Strategic Finance Leader

Darin Salk

Darin Salk is a trusted CFO and business advisor with over 25 years of leadership experience helping companies navigate growth, financial complexity, and operational transformation. With a rare blend of finance, IT, banking, and executive operations expertise, Darin has become a go-to advisor for founders, CEOs, and ownership groups in industries ranging from auto collision repair and construction to IT and healthcare.
Darin’s impact is felt across every client engagement. Whether he’s rebuilding accounting departments, leading financial reporting overhauls, advising on acquisitions, or integrating technology systems, he brings clarity, structure, and results. As clients attest, he’s not just a numbers expert—he’s a strategic partner who helps businesses grow smarter and stronger. One client credits him with helping their company grow 300%, calling his insight “the big gamechanger.”
A graduate of the Darden School of Business at the University of Virginia and a former Director of IT and COO at leading firms, Darin combines financial rigor with real-world operational insight. His long-standing relationships and results-driven reputation speak for themselves.
At Great Minds Consulting, Darin partners with clients who are serious about scaling, aligning strategy with financial systems, and building durable businesses—one decision at a time.

Fractional CMO

Jodi Flicker

Jodi Flicker brings over two decades of marketing leadership to the table—blending brand storytelling, digital innovation, and growth strategy into a powerhouse CMO offering. As the founder of Flicker Marketing Consultant and now a strategic partner at Great Minds Consulting, Jodi serves as the marketing compass for organizations ready to scale.
Her client roster spans luxury concierge services, airports, foundations, and entertainment brands, all of whom trust her to architect marketing strategies that drive visibility, engagement, and results. Whether launching experiential campaigns, refining brand voice, or building content ecosystems that convert, Jodi’s strength lies in aligning marketing execution with strategic intent.
Jodi has held executive roles at FOX Bet, CBS Interactive, Warner Bros., and New Form Entertainment, where she led multi-channel marketing initiatives across sports, digital media, and entertainment. Her work is both creative and data-informed—grounded in real metrics and elevated by inspired storytelling.
Known for her collaborative style and ability to translate vision into action, Jodi helps businesses stand out in crowded markets and build brands that last. At Great Minds Consulting, she empowers our clients with the marketing horsepower they need—without the overhead of a full-time CMO.

Strategy & M&A Advisory

Hedy Tiongco

Hedy Tiongco is a global growth strategist and M&A expert with more than two decades of experience driving transformational outcomes for companies across energy, tech, healthcare, and consumer sectors. With a unique blend of strategic acumen and executional rigor, Hedy has helped businesses scale, restructure, and prepare for high-stakes exits—delivering value at every stage of the growth journey.
As Managing Partner at OxCrown and now a strategic partner at Great Minds Consulting, Hedy brings end-to-end expertise in M&A execution, corporate development, FP&A, and post-merger integration. She has led global deal teams, negotiated complex acquisitions across APAC, Europe, and North America, and engineered strategies that expand margin, market share, and long-term enterprise value.
Hedy’s approach is both visionary and grounded: she builds clear roadmaps, aligns leadership, and ensures execution stays on track. Her experience at DNV, Taco Bell, and other top-tier firms has earned her awards for financial leadership and operational excellence.
At Great Minds Consulting, Hedy empowers founders, CEOs, and investors with strategic clarity and transaction readiness—so when opportunity knocks, they’re not just prepared. They’re positioned to win.

CCO (Ecom)

Sebastian Chrzan

Sebastian Chrzan is an e-commerce strategist and marketplace expert with over a decade of experience scaling online retail operations across Europe. Based in Berlin, Sebastian brings deep operational insight into product sourcing, category management, and international marketplace optimization—making him an invaluable force behind the digital growth strategies at Great Minds Consulting.
From launching high-performing SKUs on platforms like Amazon, eBay, and Kaufland to negotiating supplier agreements that boost margins, Sebastian is known for his ability to turn data into decisions that drive revenue. His leadership experience at companies like Home24, Mister Sandman, and Bella & Jolie GmbH has sharpened his instincts in cross-border logistics, supplier development, and marketplace compliance.
Sebastian’s expertise lies not just in moving products—but in doing it smarter, faster, and more profitably. He leverages advanced analytics, buyer behavior insights, and operational know-how to build scalable systems that support sustainable growth.
At Great Minds Consulting, Sebastian helps our clients bring e-commerce operations to the next level—whether launching new brands, entering global marketplaces, or untangling underperforming product lines.